Blake Lively is on the March cover of ELLE Magazine where she dishes on boyfriends and dating. Although she’s been linked to famous faces such as Leonardo DiCaprio and Penn Badgley, Lively is currently rumored to be in a relationship with Ryan Reynolds. Blake says; “I’ve had four boyfriends in my whole life. I’ve never been with anyone that’s not a boyfriend. If I spend time with a man, it’s because there’s somebody that I know well who has been a friend for a while. I’ve never gone on a date. Maybe I’m too shy. If I’ve ever had a man in my life, it’s because I know him well, and he really means something to me. I don’t take that stuff lightly. I’d rather be by myself than be spending any time or energy on somebody that I didn’t feel sure about.”

Scarlett Johansson has partnered with Neff to design beanies benefitting the City Of Hope! Scarlett said: “I helped create this Neff Beanie with the hope that every purchase might make a cancer patient feel a bit more comfortable during his/her treatments and look cool and be cozy all the while. The beanies are eco friendly too, so they’re as nice to the earth as they are to the person wearing them.” For each beanie purchased at $25.00, Neff will donate one beanie to a City of Hope patient or survivor. After 5,000 beanies have been donated, they will give 10% of each sale, donating up to $20,000! Check out zappos.com to help a great cause!

In case you missed the annual Victoria’s Secret Fashion show last night, here are a few highlights! This year, Miranda Kerr was the lucky angel who wore the stunning $2.5 million fantasy diamond bra!

According to Southeby’s, a rare yellow pear-shaped diamond is supposedly going to be sold for $11-15 million at auction next week, and the buyer will get to name it. The “Sun-Drop Diamond” has the highest color grading according to gemstone experts and at 110.3 carats, it’s the largest known diamond of its kind. This puts all other rocks to shame! To read more about the diamond, go to yahoo.com!

Nicole Richie has created two successful retails lines with House of Harlow and Winter Kate, but now she wants to conquer the fragrance business! The mother of two is developing a “cool, classy scent with an edge” which will reportedly hit stores next September.

Pregnancy has inspired Beyonce to expand her House Of Deréon brand to include a maternity line! “I love figuring out designs that still make me feel edgy and sexy while pregnant,” Beyoncé told Bazaar. “Flowy fabrics are always flattering…but I still rock my stilettos.”

Rachel Bilson announced that she’s collaborating with stylist Nicole Chavez to launch a footwear line for ShoeMint.com! The shoes will be moderately priced and available for purchase online this November!

Here are some photos of various celebs as they supported the retail industry at Fashion’s Night Out last night in New York and Los Angeles!